Kroger Fresh Fare opens in Fort Worth

A few weeks ago, I received an invitation to get a behind-the-scenes peek at Kroger’s new concept store Fresh Fare. It opened last week in Fort Worth, near the TCU campus. Fort Worth is a bit of a drive for me and I couldn’t make it to the tour, but I was curious to see what a Kroger Fresh Fare was like and planned to check it out the next time I was in Fort Worth. It was sooner than I expected, but I got the chance to visit the store on Saturday.

I won a free night at any Hyatt Hotel during an online giveaway Hyatt held last year. The room was set to expire on June 30, so we decided to spend a night in Fort Worth and introduce my daughter to the Stockyards. On the way back to Dallas, we stopped at the Kroger Fresh Fare store. Here’s a photo:

I was there for day four of their Grand Opening celebration. The store was full of employees handing out samples, offering balloons to the kids, welcoming us to the store, etc. We were impressed with the produce selection and picked up some chard, grapes, bananas and apples. I love that they offer 100 USDA-certified organic fruits and vegetables and lots of produce that is locally-grown. I wish the store was closer to Dallas so I could go more often!

I also picked up some Morton’s Natural Sea Salt because I realized I had been using a Morton’s Sea Salt with a caking agent in it — not a good thing when you’re doing the Specific Carbohydrate Diet. Since starting on this diet, I’m noticing just how much unnecessary junk is in the food we eat – even in foods that you think are simple, like salt. Unfortunately I didn’t realize there was a Morton’s Natural Sea Salt coupon in the 6/20 RP insert when I bought it, but I plan to buy some more before the coupon expires.

Back to Kroger…the Fort Worth Kroger Fresh Fare is the first in Texas, and Kroger hopes to eventually open more. To learn more about all the store offers, check out their press release.

If you live near the Kroger Fresh Fare, be sure to check this week’s ad (I couldn’t find it online – so head to the store to get a copy) because their produce is less expensive than what I listed on my produce price comparison chart. For example, red seedless grapes are $0.88/lb instead of $0.99/lb and peaches are $0.88/lb instead of $1.77/lb.

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